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    Social Publishing

    Generate platform-native social posts and publish to LinkedIn, Facebook, Instagram, Pinterest, and Twitter/X from the same content workflow.

    Platform status

    LinkedIn, Facebook, Instagram (image posts via linked Facebook Page), Pinterest, and Twitter/X are supported in the current release.

    Connect LinkedIn

    1. Go to Integrations and click Connect under LinkedIn.
    2. Authenticate with your LinkedIn account through OAuth.
    3. Select your posting target: personal profile or a company page you administer.
    4. Save settings and publish from the editor.

    Connect Facebook and Instagram

    1. Go to Integrations and click Connect under Facebook and Instagram.
    2. Complete Facebook OAuth and grant page permissions.
    3. Select the Facebook Page you want to publish to and save settings.
    4. If that Page has a linked Instagram Business account, image posts can also be published to Instagram.

    Tip: In the integration panel, pages with linked Instagram accounts are marked so you can choose the right target.

    Connect Twitter/X

    1. Go to Integrations and click Connect under Twitter/X.
    2. Authenticate with your X account through OAuth.
    3. Save and publish from the content editor.

    Connect Pinterest

    1. Go to Integrations and click Connect under Pinterest.
    2. Authenticate with your Pinterest account through OAuth.
    3. Select the board you want to pin to and save settings.
    4. Publish from the content editor — pins include the title, description, featured image, and link back to your post.

    Tip: Techne generates keyword-rich, search-friendly pin descriptions automatically. Posts must include a featured image to publish as pins.

    Generate social variants

    In Studio and Content Editor flows, Techne generates platform-specific social text that you can edit before publishing:

    • LinkedIn: Professional feed format with optional link preview behavior.
    • Facebook: Feed-optimized copy for connected Pages.
    • Pinterest: Keyword-rich pin descriptions optimized for Pinterest search (200–400 characters).
    • Twitter/X: Concise copy suitable for single posts or thread workflows.

    Publish or schedule

    In the content editor, click Publish, choose social destinations, and publish immediately or set a scheduled time. You can publish social channels alongside blog channels (Techne Blog, Webflow, WordPress) in one action.

    For Instagram, the selected Facebook Page must have a linked Instagram Business account and the post must include an image.

    Automate via API or MCP

    If you want agent-based or programmatic publishing, use the API Guide or MCP Server guide.

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